A comprehensive communication plan for students was created in time for the 2017-2018 academic year. After extensive research by the marketing team, communication was segmented based on various audiences, while incorporating messaging from the larger University of Iowa community. The communication plan strives to provide consistent, clear messaging to various audiences, while incorporating campus partners within the Division of Student Life.
The targeted plan included weekly newsletters sent to various audiences (Resident Assistants, First Year Students, and Returning Residents), social media content, and content from campus partners. Each newsletter included a monthly theme, incorporated the IOWA Challenge, and allowed the marketing team to streamline communication and focus on what students need the most during that month.
Additionally, the marketing team streamlined social media communication. All social media accounts (Facebook, Instagram) were combined into one account, titled: uiowa.uhd. This allowed audiences to see communication from within UH&D in a central location. Facebook is primarily used for resource information and targeted at parents. Instagram is primarily used for featuring food entrees, staff profiles, stories, and engaging with students.Through these initiatives, the Instagram account has grown significantly with a total of 1,012 followers and 34 Instagram stories completed since November 2017. Facebook has received a total of 7,539 followers, averaging a total daily reach of 246,304 since September 2017.
2018 Year In Review
This article is part of the 2018 Year in Review, which highlights some of the Division of Student Life's accomplishments from the previous academic year.